Faye Dennett is a freelance graphic designer located in Birmingham, UK.

Faye is a senior creative freelancer with over a decade of experience working within both in-house teams and design agencies. She has worked in both print and digital spaces while specialising in UI, illustration, editorial and presentation design.

She is proud to have had the opportunity to work across an abundance of industries including, but not limited to: pharmaceuticals, banking, retail, automotive and technology. You can always expect a thoughtful approach and a fast but polished delivery.

Why not reach out today and be our next exciting collaboration?

Featured projects
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Client

MindGym

catagory

Graphic design

skills

Layout

Typesetting

Photoshop

Illustration

InDesign

MindGym whitepapers

Rebrand the existing MindGym whitepapers, and create styles and structure to be used moving forward.

Faye spearheaded the rebranding of MindGym's existing whitepapers, establishing a cohesive style and structure for future use. Beginning with a thorough analysis of the existing content, she identified key elements. Faye then crafted styles for figures and diagrams, introduced a "bookmarkable content" section to emphasise crucial information, and meticulously set typographical styles. Planning extended to structure and imagery, culminating in a fool-proof template housing all styles for seamless creation of new MindGym whitepapers.

Magazine spread folded open with MindGym styles and branding.

Strong and simple graphics on high quality paper make a big impact on the covers.

Three open magazine spreads displaying MindGyms whitepapers' style and branding.

Combining photography with key visual elements, like the bookmark, breaks up a content heavy page.

A wide variety of styles and design for MindGym whitepapers over multiple magazine spreads.

Variety within a consistent grid and structure makes this an interesting read.

Client

Hybris

catagory

Digital design

skills

Data

Web design

Responsive

Apps

Illustration

Online assessment tool

Engage more employees to deliver great customer service.

Hybris sought a method to assess employee customer service without scoring them. Faye designed a tool that gamified the experience and created a responsive online assessment based on the Olympics, which were about to happen. Users could choose an avatar and journey through the different sports, they would achieve a bronze, silver or gold medal. Once the user completed all of the sports they can register to download their customer service report. She planned the user journey, designed the interface for different devices, created 100s of illustrations and worked with the developer to ensure the outcome was as expected.

On your marks.
‍
Let’s explore the users journey.

Illustrations depicting the start of user journey displayed on multiple tablet mockups.

Choose your avatar.

‍A number of avatars have been given to allow users to make their experience more personal to them.

Which sporting event will you start with?

‍Hybris uses 7 phases to describe their customer experience. Each of these phases is represented by a sport. You can complete these in any order you wish.

Tablet and phone mockup of sport selection screen with illustrations showing different sports.

Get set.

‍Once you’ve chosen a sport click start to begin.

Starting screen displayed on phone and tablet mockup.

Go.

‍Inside each sport we have a number of questions. The user will answer the questions and each will be scored in the background. Our sporting event progresses along the bottom of the screen as you click through the questions.

Questionnaire screen with 'yes', 'no' and 'not sure' options with illustration of your selected sport.

Got the gold.

‍Your scores will be calculated, and you’ll receive the gold, silver or bronze. From here you can choose another sport, or download your report.

Congratulations screen showing what medal you achieved.

Register to download your personalised report.

‍After A/B testing, we decided this was the best point to ask for users’ data.

Client

Novartis

catagory

Campaign

skills

Marketing

Experiential

Video

Poster

Novartis counting down

Inspire Novartis employees in order to reduce the time it takes the customer to access good medicine.

To expedite access to medicine and aligning with Novartis's mission, Faye crafted a campaign focusing on three core elements: "Nobody," emphasising real stories of those Novartis serves; "Wait," delving into the impact of prolonged waiting; and "Extraordinary," illustrating Novartis's commitment to change. A countdown culminated in a significant event to launch the new message, inspiring Novartis employees to align with their mission and reduce customer wait times for extraordinary outcomes.

It starts with who?
‍
Let's start with who Novartis is, and what stories do they have to tell.
‍
We collected Novartis employees real, personal stories about their health experiences, and the impact that waiting has had on their “ordinary” lives.

The aim was to create personal emotional connections to the core message.

Two hanging posters with smiling models: a woman and another of a man holding a child.

Such a tease.

We used email to send our invites and start our communications. They included video teasers of what's to come.

An iPad and mobile screen displaying an email invitation.

The waits not over yet.

‍On arrival to the event, floor graphics and a flip out flyer direct attendees through the building and into a room, a little bit too small, and with not enough seats.
‍
They are left in there, and they start to grumble and complain.

We wanted to simulate the frustration that patients go through daily, having to wait for everything.

The final countdown.

The screens come on, and the wait is nearly over. We play a compilation video for the final few minutes.

The video finishes, and the doors are opened. They move into the large conference room, where they are greeted by our full employee story videos, followed by a speech by their CEO.

Client

MindGym

catagory

Graphic design

skills

CC Libraries

Automation

Templates

Layout

Process

Automated design

Speed up the rebrand of a large portfolio of products.

In an effort to rapidly rebrand a substantial product portfolio, Faye implemented an efficient system for MindGym. Analysing existing products, she created thousands of ready-to-use "modules," streamlining the rebranding process. These modules, accessible from Creative Cloud libraries, facilitated consistent and expedited updates across the international team, aligning with MindGym's mission to transform thinking and enhance employee performance.